Welcome to the latest version of TheSLAgency’s infrequent Virtual Worlds and Mixed Reality Marketing Newsletter.

We hope your summer has been off to a wonderful and relaxing start. We can’t quite say the same about our summer - while it has been wonderful, it has been busy as ever as we work our tuchases off with a variety of wonderful initiatives. Read about them below, as well as big news from IBM and the creators of Second Life.

IBM and Linden Lab Announce ‘Interoperability’

Recently, IBM and Linden Lab, the software programmers behind Second Life’s virtual world platform, announced that they had brought an avatar from one virtual world to another. In short, this is a great feat for virtual worlds because it allows for portability — the same thing that happens when you change your cell phone carrier from one to another, and you keep your number. TheSLAgency celebrates this achievement as it will eventually allow companies and organizations to receive traffic from all operating virtual worlds.
For more information on Interoperability, please read here:

CALL to Businesses: Fall Business Conference Planned for ACTIV8 Island - Get Involved!

ACTIV8 Island, TheSLAgency’s virtual world headquarters, will be hosting an exciting mixed reality business conference in the 4th Quarter 2008. While final details are still being arranged, we are actively securing sponsorships and engagements with a variety of leading global business brands. For more information on how your company can take advantage of this excellent opportunity, and for more information on ACTIV8 business programs, contact Louis Mourelatos at lou-at-TheSLAgency.com and stay tuned to further newsletter announcements!

Introducing your Personalized Second Life Mentors - A Virtual Concierge! Also, Take a Tour of a Great Recruiting Experience in Second Life!

Did you know that TheSLAgency staff features Second Life mentors? We are proud to offer your company one-on-one hands-on acclimation in the virtual world. Learn how to better control Second Life for yourself, as well as browse businesses, brands, and attractions in the virtual world. Contact us via email, or find Hurley McMahon or Knuw Kidd in-world today for more details.

And, after overwhelmingly popular demand, our Second Life mentors are still giving tours of our Ontario Public Service Careers Island in Second Life! On this island, users can interact with various real world job simulations in a “try before you buy”-type setting. Never before has job recruitment been so interactive and interesting! Contact us today for a hands-on tour.

Last But Not Least….
Two important links we’d love you to see, as we embrace social media!
1) Our Flickr Account, which is constantly being updated with new shots from things we’re working on in Second Life: http://www.flickr.com/photos/knuwkidd/
2) If you missed any past newsletters, you can find them here.

From the entire team at TheSLAgency, we wish you a wonderful summer, and we look forward to hearing from you regarding how we can make virtual world and real world success a reality for you and your business!